Motives and Incentives and Their Impact On the Performance of Essay

Motives and Incentives and Their Impact On the Performance of Employees In Government Hospitals within The Kingdom of Saudi Arabia - Essay Example This research will begin with the statement that the modern business environment poses a significant challenge for businesses at both the local and international level. The global crisis has made it increasingly vital for organizations to take measures to ensure the life of their businesses, overcoming both internal and external operation factors to achieve revenue growth and corporate performance. It is widely agreed that effective management of one of the most important factors for organizations to stay profitable in a highly competitive global economy. These factors of production are the three M’s: materials, machine, and manpower. It is the last of these, the human resource of a company, which poses the biggest challenge. A motivated employee is a valuable asset that brings tremendous worth to an organization. This research will try to look into the style and strategies of Al-Amal Hospital in Jeddah, the company in focus, in dealing with their workforce and how their workf orce stays motivated and happy with their job. It is the purpose of this paper to identify the motivational strategies and incentives that would improve employee behavior in the workplace. The focus of this study will be an evaluation of the practices of hospitals in Saudi Arabia, particularly Al-Amal Hospital in Jeddah. This will include an evaluation of the employee motivation and incentive strategies available to Al-Jamal Hospital, how they were applied in the organization and the effectiveness of these approaches. As the data collected for random sampling will be from a single company, this study will be demographically limited. The opinions, feelings, beliefs, and situation of participants may, therefore, be insufficient to totally represent the situations at other hospitals in Saudi Arabia or the feeling of their employees toward motivation and incentives. In terms of the secondary data from the various literature, studies, and researchers, there is a potential risk of relying upon information that cannot be proven correct within the context of this study, given that the results will not be derived not from data based on empirical study.

Analysis Aqualisa Quartz Essay Example for Free

Analysis Aqualisa Quartz Essay Every company dreams that one day they can bring something unique and very competitive, and use it to dominate the market. But things might not be as easy as they thought. In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to be perfect in every aspect, they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U. K. showers. It provides efficient and reliable water pressure and temperature, needs less space in bathroom, has a stylish looking and is easy to use and install. Although Quartz leaps all other showers, the initial sales results turned to be gloomy, as Rawlinson said â€Å"For some reason, it simply wasn’t selling†. To reveal these â€Å"reasons†, we will first look at the general shower market status, and then we will analysis two main factors that cause Quart fail in initial Sales: Quart itself and Plumber. Finally, we will examine Aqualisa’s marketing strategy and find out what is the right thing to do. Shower market in U.K. The U.K. shower market has 3 distribution channels, 3 buyer segments, and 2 Special roles: Plumber and Developer. To give a brief summary, we will use some charts to demonstrate characteristics of these elements, and use it for latter discussions. As we can see, Quartz has 61% in Rate of return (manufacturer) and 47% in Rate of return (retailer), which is not the highest among other products. And we notice that Aquavalve Value, which is in value segment, and Aquaforce 1. 0/1. 5 Bar, which is in Standard segment, have higher Rate of return, but these product sold well in lower segments. Thus Quartz cannot be blamed for overprice, at least it was no more expensive than Aqualisa’s other product. Besides, if we consider the installation cost that saved by Quartz (2 days to half day, with 40-80/hour), Quartz is even cheaper. So either the price was not the reason, or the price was misunderstood. Consumer could be blinded by Quartz’s high retail price and ignore its relatively high produce cost. Besides, Aqualisa â€Å"was generally recognized as having top quality showers, a premium brand, and great service†, that reputation could make consumers form the idea that Quartz is just another premium product which is not cost-effective. This misjudgment of Quartz’s value is the true reason that Quartz was not accepted in lower market. Thus lower Quartz’s price would have less result if the misconception remains unchanged. To solve this problem, Aqualisa need more effort to spread the idea that Quartz is economical and practical. Quartz’s former advertisement plan shows most of its progressiveness, like the picture in Exhibit-9, they list all the priorities, make it even more like a premium product. They need to give some economy features such as the cost of installation, the durability of Quartz’s parts, Quartz’s life time budget etc, and compare Quartz’s features with traditional showers, to remind consumers that Quartz values for their money. Plumber, Friend or Foe? Plumber is an important role in shower market. Exhibit-4 shows that about 73% shower selection are influenced by Plumbers. Yet Plumbers are â€Å"wary of innovation, particularly any innovation involving electronics†, AKA Quartz. The negative impact of Plumber’s attitude is obvious, and even Aqualisa calling â€Å"face-to-face introduce and explain the new product† to their â€Å"very loyal† plumbers, nothing changed in short term. Rawlinson was so desperate to plumbers that he thought about abandon plumbers and target consumers directly. Considering the plumbers’ high clout in current market share, and Aqualisa already have high market share (70%) in Do-It-Yourself Sheds which target consumer directly, give up plumbers would be ineffective and useless. Rather than evade the issue, let’s face it straight: Why Plumbers oppose Quartz and how to change it. The main reason that plumbers reject innovation derived from risk aversion. Because â€Å"unfamiliar products could present unknown performance problems†, which will make plumbers pay money and time to adjust. Former failure case like â€Å"push-button† controls in 1980s had Strengthened plumbers’ stubborn. But Quartz has no substantive contradiction with plumbers, on the contrary, it’s easy to install and operate that could give plumbers substantial benefits. As a matter of fact, Plumbers who â€Å"puts one in†, becomes â€Å"convert†. Thus Plumbers’ prejudice will disappear by time. By saying â€Å"Adoption is a long, slow process† Pestell, Aqualisa national sales manager, did not realize that they do have some ways to speed up the process. In fact, it seems that Aqualisa did not consider plumbers as a distinct important part in their sales. They barely treat plumbers like consumers or retailers, told plumbers how excellent or advanced Quartz is. But what they should do is telling how good Quartz will do to the plumbers themselves. They could show plumbers the contradistinctions in installing Quartz and traditional showers, and emphasize that Quartz will make their daily two days work to half day, reduce both their work intensity and work time. With this advantage, plumbers can do more jobs and be better off in more income. Aqualisa can also give more samples to plumbers or pay non-loyal plumbers to install Quartz to clear former haze of electronics. With focused promotion plan, Aqualisa will make plumbers realize Quartz is favorable, and turn them into steady alliance. Strategy, Breakthrough or Mark time? Aqualisa’s former strategy is Steady and comprehensive. They joined every segments of market and provided their products in all distribution channels. Their current core product is Aquavalve 609, and they had been in the upper level in the market share (â€Å"number two in mixing valves and number three in the overall UK shower market†), only surpass by Triton and Mira (Exhibit-2). When Quartz joins the family, it did not have a clear position among other siblings. Actually, Aqualisa showed no clear expectations in Quartz’s performance. They just spread it to whole market and hope it can dominate. This pointless strategy makes them unconscious to the market response thus they make no effective action when sales encountered difficulties. Even if their final target is the whole market, they could build milestones and interim objectives like enter the high-end market then extend to lower market or simplify the product to catch the lower market with low price then release advance model to premium user. Either way, the company should have a more specific positioning and targeting plan to meet the company’s expectation. Despite the former marketing strategy, Aqualisa now need to decide their next move. Rawlinson showed his trepidation that Aqualisa, which is profitable with its current products, may not be willing to take the risk of promoting Quartz. The risk comes from two sides: first, the development of Quartz has already spent 5. 8 million and three years times, further promotion could cost 3-4 million more. It’s hard to stay profitable with this huge investment. Second, the Quartz has competition effect with company’s Cash Cow product: Aquavalve, which also put company’s stable market share and benefit in uncertainty. The risk of launching new products is inevitable, but is it possible that Aqualisa can sit back, relax and enjoy its current benefit? As we learn from Exhibit-2 (U. K. Market Share Data 2000), Aqualisa, had 18. 1% market share in total units sold, while Triton and Mira were 30. 3% and 21. 7%. In the Electric Showers category, which Aqualisa sold most, the market share was 16. 9% while Triton had 43. 5%. And in Mixer showers category, where core product Aquavalve 609 rest, the market share was 20. 8% while Mira had 36. 4%. With these figure, we cannot say Aqualisa is in a safe place. They did not have domination in any part of the market, and there were significant gap between Aqualisa and market leader. With more than one competitor, Aqualisa could easily be replaced and fall into masses. At this situation, even promoting new product could cost a fortune, Aqualisa still need a breakthrough and Quartz is just what the company need. On the other hand, the existing market structure gives Quartz sufficient space to outspread. If Quartz is good enough to assault Aquavalve 609’s sale, it could also shake the leader position of Triton and Mira’s products. If Quartz is, as Rawlinson said, â€Å"first significant product innovation in the U. K. shower market since forever†, it will beat down others company’s products and increase Aqualisa’s market share, and not only in U. K. market, it can move forward to European markets or global markets, then the current promotion cost would be unremarkable. But if Aqualisa give up Quartz, the opportunity cost would be too big to accept. Rawlinson’s worry will become true: â€Å"In five years’ time, someone else will have got the world market for this technology†. Then the Aqualisa’s experiences would be competitors’ field test and its former investment would contribute to other’s benefit. Conclusion People usually consider that finding the goose is the hard part, but in fact, make the goose laid golden eggs is also not easy. Aqualisa holds its goose named Quartz, and shows us such an example. This case also told us it’s not only about what we have, it’s more about how to connect everything together, including product (Quartz), customer, collaborator (plumber), market, make right decisions and build relationships.

crazy dream :: essays research papers

My family and I planned to take a trip from our hometown, Alert Alabama to Chicago Illinois for the weekend. Our lives are very earth, very basic. There are four of us. Our name is the Tuckers and we live on a farm. Or I could say we rot on a farm. My name is Andy Joe Tucker and I am 18. Life is very boring there in Alabama, let me tell you, man. Our idea of fun is throwing knifes at pigs as they run around the pin in my back yard. We figured it is too hard to please ourselves all the time, so we planned on letting â€Å"run run run hustle bustle† atmosphere of Chicago please us for a weekend. We love Chicago and go there once a year. That Friday morning in July our airplane lifted from the ground. The flight began smooth and the plane was new. The air was fresh and the sun was bright, man. That all changed the moment the plane smashed and burned into the streets of the Chicago city. We were in the air and the sky was truly of heaven, bro. I felt as if I was with god gliding across the sky. The captain comes on the intercom and announces we are approaching Chicago but there seems to be a problem, man. He announces, â€Å"Ladies and gentlemen, we seem to be having difficulties contacting the Airport down below. Please stay calm while we await a signal that it is safe to land.† A thick and gruesome layer of muck and filth lay over the city. Looked like a damn pile of hay swirling around there yonder below. I cannot see the cotton picking ground for the life of me. The muck looks of something out of this world and all quite magical, man. The plane is circling the city with still no radio from the airport in return to our calls. Twenty minutes goes by. Suddenly, my chair becomes incredibly hot, so hot I start to scream. I look around and notice everyone in the cabin is having the same problem. I look down to unbuckle my seatbelt and get the hell of this seat when I realize the buckle is gone, MAN! Literally the buckle is no longer there, just the strap of the belt. I am trapped. In the middle of this excruciating dilemma of my seat and the cries of my fellow passengers, the planes nose goes vertical facing the sky, dude.

Developments in reproductive technology Essay

With reference to relevant ethical theories, explain the arguments used to support developments in reproductive technology. [35] Reproductive technologies such as in vitro fertilisation, pre-implantation genetic diagnosis and intra-cytoplasmic sperm injection have undoubtedly brought much joy to many people, and therefore many ethical systems support its development. A good place to start when considering the benefits of these technologies is the utilitarian view. Utilitarians believe that man has a natural desire to reproduce based in human biology. Patrick Steptoe is quoted as stating that â€Å"It is a fact that there is a biological desire to reproduce†. Likewise, Peter Singer, famous utilitarian writer, in his defence of IVF refers to the desire for a child as being a very basic desire. If there is such a desire then there does seem to be a strong argument in favour of developing techniques to overcome infertility. Such an argument might be based on the utilitarian principle of `maximising happiness’. This theory claims that where there is a moral choice to make the right thing to do is the action which is likely to produce the greatest happiness for the greatest number of people. This theory starts with the happiness involved in a situation, takes into account the wider happiness of anyone else involved and takes the action that will produce this result of happiness. This theory looks at the consequences and takes the actio n that will bring about the desired results. The Utilitarian wishes to maximise happiness and minimise the pain of infertility. When considering issues such as infertility we must not look at it in impersonal, philosophical terms. It is a problem that can only be truly understood at human level. Those that have never suffered infertility will not know the true pain of being unable to conceive. Since successful IVF treatment will bring an enormous amount of happiness these theorists are in agreement with such treatments. In the case of an infertile couple the utilitarian will look at the options available and strive towards to goal of conception. To quote Laura Bush, â€Å"For those who deeply want children and are denied them, those missing babies hover like silent ephemeral shadows over their lives.† Moving on to situation ethics, this theory is in favour of reproductive technology if it is the most loving course of action in the particular situation. It is not absolutist. This theory says that individual situations are different. This theory believes that there is only one underlying principle: you do whatever is the most loving thing to do in a situation. Ethical rules are secondary. In the circumstances of an infertile couple you take the line of action which will be the most loving thing for a couple in their unique circumstances. There are many circumstances in which the use of reproductive technology would be the most loving course of action, such as when a same sex couple wish to experience parenthood. Techniques such as IVF using donor sperm/eggs can bring the joy of a child when they cannot conceive one naturally. Another more controversial scenario when a couple may benefit from reproductive technology would be when they desire a certain sex of child. Reproductive technology can accommodate consumerist type choices such as this. Using technologies to determine a child’s gender before it is born could be considered loving because in certain countries, such as India and China, boys are more desired and therefore the child and family will have a higher quality of life overall. Personal autonomy and choice is key to this debate. Personal autonomy is the capacity to decide for oneself and pursue a course of action in one’s life, often regardless of any particular moral content. Whether or not reproductive technologies are moral should be down to the couple to decide, not the government, because it is a highly personal choice. Finally, natural law is an ethical theory that is typically opposed to reproductive technology, because it is interfering with natural conception. However, there are some Christians who believe that natural law can be reconciled with reproductive technologies. If God has said that the final end of sex is procreation, then the use of technology is instrumental to the pursuit of the natural ends, which have already been stipulated in doctrine. Thus, for example, IVF treatment allows us to pursue the natural end of reproduction through technological processes. After all, the Bible never directly mentions reproductive technologies. Nonetheless, this is still a minority view amongst proponents of natural law. Protestant churches tend to take a more lenient view. For example, the Free Presbyterian Church accepts IVF provided that the couple are married, spare embryos are not created and no donors are used. Both the Methodist Church and the Church of England are quite positive about all forms of IVF and even permit research on spare embryos up to 14 days old because it can be of great help to doctors researching genetic diseases, although embryos should not be created solely for this purpose. Ultimately, reproductive technology causes us to rethink our views on family, marriage, sex and what makes a mother. Regardless of our views, we should be compassionate towards those suffering from the effects of infertility. You cannot understand their situation unless you have experienced it personally.

Environmental Pollution Essay

1. Effects on Climate Land pollution can affect the general environment of the Earth. Land pollutions leads to loss in the forest cover of Earth. This is in turn going to affect the amount of rain. Less rains mean lesser vegetation. The effect of all different kinds of pollution will eventually lead to problems like acid rains, greenhouse effect, global warming. All of these problems have already initiated and need to be curbed before the situation runs out of control. 2. Extinction of Species One of the major causes of concern is the extinction of species. Species are pushed towards endangerment and extinction primarily by two processes. Habitat fragmentation is the fragmentation of the natural habitat of an organism; cause primarily by urban sprawl. Habitat destruction, on the other hand, is when land clearing adversely affects animals special such that their natural habitat is lost. Both the actions can cause some species to go extinct and others to become invasive. 3. Biomagnification Biomagnification is the process in which certain non-biodegradable substances go on accumulating in the food-chain (in one or more species). The most common example is of methylmercury in fish and mercury in eagles. Not only does biomagnification put the particular species at risk, it puts all the species above and below it at risk, and ultimately affects the food pyramid. 4. Effects on Biodiversity Species extinction and biomagnification is going to overthrow the balance of nature very significantly. The main reason for this is disturbance created in the food chain. To give you a very simple example – on account of biomagnification of mercury in eagles, they might go extinct in the subsequent years. However, we know eagles prey on snakes. Less (or no) eagles will then result in more number of snakes! As you may have realized, land pollution is indeed going to affect a lot more things than we though it will. Hence, I leave you with some corrective measure you can take on a personal level to reduce land pollution. Encourage organic farming – buy organic food. Proper garbage disposal – separate your garbage before you give it to the garbage collector; and strictly say NO to plastic. Encourage recycling – buy recycled products, notebooks, paper, etc. Restrict use of herbicides and pesticides – they are not only used in farm, but in your own backyard as well. If we reduce our contribution to garbage and litter, therein itself we will be able to significantly reduce land pollution and probably curb it entirely in the near future. Also do realize this isn’t only about land pollution; it is about all kinds of pollution. We need to take steps to prevent damaging our Earth. We have no other place to go. Read more at Buzzle: http://www.buzzle.com/articles/causes-and-effects-of-land-pollution.html

conflict between islam and christianity essays

conflict between islam and christianity essays The Conflict Between Christendom And Islam Since Islam came into being, it has clashed numerously with the already established Christianity. Their rivalry has never ceased until today. Modern Examples would be Bosnia and Lebanon. There were not only military clashes but political as well as economical. Although, the rivalry was incredibly intense, ironically, Arabic or Islamic culture managed to severely influence the Christian kingdoms. However, Christianity used all the advantages provided by Islam to their advantage and through that they managed to keep the Arabs at bay. Islamic civilization and its rise were thanks to one man and that is the last prophet, Prophet Muhammad. Islam came into being in 622AD and it was the last of the great civilizations. Islam managed to push the Arabs into a new kind of Unity , which at the same time spread far beyond Arabia, Persians, Indians, North African countries and parts of Europe came under its domination. The Arabs managed to capture most of the most powerful economic areas. In the Mediterranean their navy conquered Cyprus and crippled Byzantine sea power. They first clashed with the Christians when they tried to besiege Constantinople. In 711 they started their raids into Spain and in 716 they conquered it. They tried to conquer France but the Franks under the leader Charles Martel handed the Arabs their first defeat. From the end of the 7th century till the middle of the 11th, the Mediterranean remained something of a Muslim lake and western trade with East Asia wasnt cut off during these centuries, it was significantly diminished and carried on in awareness of Muslim dominance. ( Craig, Graham, Kagan, Turner, The heritage of western civ. In the early Middle Ages the main power in Europe was always the Pope and later in the 700s it was shared with Charlemagne. The combination of these two managed to...

ONE-VOTE, ONE-VALUE IN WESTERN AUSTRALIA essays

ONE-VOTE, ONE-VALUE IN WESTERN AUSTRALIA essays ONE-VOTE, ONE-VALUE IN WESTERN AUSTRALIA "As nearly as practicable one man's vote in a congressional election is to be worth as much as another's" . One-vote, one-value means that each vote in an election is weighted equally, irrespective of whom that vote came from. This is an electoral system used in many democratic governments, and every state in Australia other than Western Australia. In the Western Australian electoral system, votes are weighted differently depending on which district they are from. This is called malapportionment. Votes from rural regions are weighted more heavily than those from urban areas. There have been many attempts at introducing the one-vote-one-value system in Western Australia, but all have failed. This is due mostly to the views of conservative parties and those of voters in these rural areas. It is because of this that it is said the notion of one-vote-one-value is a myth in the Western Australian legal system, meaning that it never has existed and it is not likely that it ever will. Howe ver, there is much support for the one-vote-one-value system, and dislike for the current system, and the popularity of the new system means that introducing one-vote-one-value in Western Australia is possible, even though it is unlikely. A one-vote-one-value system is an electoral system that is designed to achieve fairness in the representation of parties and voters. It does so because the number of elected representatives is proportional to the number of votes received by a party or candidate. A one-vote-one-value system would eliminate gerrymanders (the geographical division of electoral districts designed to give unfair advantages in one-party elections ) and give fairer representation of the people. Since democracy is based around equalising the power of all individuals, it is thought that one-vote-one-value is a vital system to be used. Heavier weighting of votes from rural areas in WA is thought to discri...

Begin the New Year in Thanks Write a Gratitude List

Begin the New Year in Thanks Write a Gratitude List Begin the New Year in Thanks: Write a Gratitude List How many times have you told yourself, This year Im going to lose weight, or This year Im gonna start a business, or pursued some other grand idea that never quite panned out? Weve all been there. This year, forgo the back-breaking resolutions that make you feel like a failure. Start the year fresh with a gratitude list. What’s a â€Å"Gratitude List?† A gratitude list is a simple exercise that can pull you out of sticky bad feelings. Take out a piece of paper (or your phone or laptop), and start writing things that are good in your life. It may seem hard at first, but starting out with a small list of five things and adding to it throughout the week can lift your spirits and create a happier and healthier you. It might be a foreign concept, but it works. Why Do a List? When you’re not feeling content or well, it’s great to look at your gratitude list. When nervous, angry, or scared, take a deep breath and reflect upon the things for which you’re grateful. It’s been proven that people who live in a spirit of gratitude do better at school and in work. A good mood can affect your life tremendously, and help you during difficult times. Making up a gratitude list may sound cheesy, but it helps de-clutter your head and allow you to focus on the positive. For more helpful tips to better yourself and your future, call 1-800-573-0840. will help you write well, achieve academically, and more.

Technology Essay Example | Topics and Well Written Essays - 250 words - 7

Technology - Essay Example Although keeping up with the high cost that these tools require places a heavy burden upon the system as well as upon the bottom line, the fact of the matter is that in order to continue to integrate with business and the patient, the new applications and software packages are demanded (Chunhau et al, 2009). Moreover, the industry standards that must be met also demand a level of standardization that goes beyond convenience and cost equations. Accordingly, one can understand that the information needs that a given health care organization may have relates to the storage of patient data, the encoding of insurance paperwork, billing in all forms, transcription needs, recording of changes to patient health and treatment, as well as a litany of others (G. L., 2012). It can be definitively said that the flow of information across HIT within my given organization greatly increases and supports evidence based practice due to the fact that it allows the healthcare professional ease of access to a great deal of patient information with regards to any single given case. Of course the downside to this is that the training curve to integrating these approaches with new staff is oftentimes long and involved; however, the rewards are manifest in a higher quality of care and treatment that such a proliferation of HIT can provide. Reddy, M., McDonald, D. W., Pratt, W., & Shabot, M. M. (2005).Technology, work, and information flows: Lessons from the implementation of a wireless alert pager system. Journal of Biomedical Informatics, 38(3),

Understanding Organisations and the Role of Human Resources Assignment

Understanding Organisations and the Role of Human Resources - Assignment Example This research will begin with the statement that Human Resource (HR) managers play a crucial role in the success of organisation. Human Resource Department is considered as the backbone of every organisation for the effectiveness of the employees. Organisations effectiveness and efficiency largely depends on their HR as they perform several activities regarding public relations, selection along with recruitment, and many other pivotal tasks. The role of HR is of significance as they act as a motivator for the employees and help in retaining along with attracting new talent for enhancing the operating environment. In this study, J Sainsbury's plc has been taken into consideration. Sainsbury’s initiated its venture in the year 1869 and operates globally with 161,000 employees. Sainsbury identifies its strong culture as well as values to be the core element for its success with respect to the role of effective HR managers. J Sainsbury plc is a UK based organisation and is one of the largest retailers in the country. The organisation has various areas and segments in which they deal with. The company provides its services in various aspects as the company has the largest supermarket chain to meet the requirement of the customers. The company has Sainsbury's convenience stores, online groceries facility, banks, pharmacies, energy, and mobile. Sainsbury’s plc has a large range of products in order to satisfy the needs of the people. In the current scenario, Sainsbury’s has more than 1203 supermarkets, which provides value to the customers.

Preparedness, Prevention, Response, and Recovery Plan Essay

Preparedness, Prevention, Response, and Recovery Plan - Essay Example The rationale and a preliminary budget for suggested recommendations would be proffered. Emergency incidents occur due to disasters and accidents which happen in the most unexpected place and time. Thousands of lives are lost due to various sudden, haphazard events such as vehicular accidents, slips and falls, animal accidents (bites), medical related errors, food poisoning, and chemical accidents and spills, among others. Aside from work-related injuries and illnesses, natural disasters and terrorist attacks also pose grave threats to people’s lives, properties and the environment. Exxon Mobil Security acknowledges the threats eminent in the abovementioned scenarios. Accordingly, the organization is deeply concerned of mitigating risks through a comprehensive design of a management emergency response procedure. The emergency management response encompasses facets of preparedness, prevention, response and recovery in instances of disasters and other extreme events. The essay would detail a critical incident and emergency management response plan for Exxon Mobil Security. The plan would include preparedness, prevention, response, and recovery to catastrophic events or significant security incidents. In addition, the design would include external relations and communications necessary to execute the plan. The rationale and a preliminary budget for suggested recommendations would be presented. Generally, an emergency is defined as any unplanned or unforeseen event that calls for immediate action as it can cause death or significant injuries to the organization’s personnel or to the public, or that can shut down business, disrupt operations, cause physical or environmental damage, or can threaten the institutions financial standing or public image. Business Dictionary defines disaster response as â€Å"aggregate of decisions and measures taken to (1) contain or mitigate the effects of a

Explain which inventory systems should be used in each situation Assignment

Explain which inventory systems should be used in each situation - Assignment Example a. For the purposes of supplying my kitchen with fresh food, I would consider the fixed-time period model for my inventory system. This is because fresh food should be of constant supply in my kitchen and ready to use at any given time, hence I would order at certain intervals of time for example every weekend. It is also more convenient due to the different types of fresh food involved. b. Obtaining a daily news paper is definitely more of a one-time purchase, thus i would apply the single-period model for my daily newspaper. This is because I would either receive the evening news paper once in a day or the morning news paper once in a day depending with my preference. c. For the purposes of buying gas for my car i would prefer the fixed-order quantity model since I would like to maintain a given quantity of gas in my car at any given time. This quantity of gas is only eligible for refill when my car almost runs out of the quantity I purchased earlier so as to reduce my level of stocking out. The item in my list with the highest stock out cost is buying gas for my car. This is because I would only want to maintain gas quantity in my car to a certain level with a given quantity so that i would monitor it to a level that the stock out risk is great enough for me to order a

Environment analysis of Germany and Expansion of BYD Co., Ltd 03013 Essay

Environment analysis of Germany and Expansion of BYD Co., Ltd 03013 - Essay Example The Third section is based on the recommendations of market entry strategy, and Section four includes marketing mix. The last section is based on the conclusion. Environment analysis can be divided into two segments macro and micro. The best common tool that is used to conduct the macro environmental analysis is PESTLE analysis (Bensoussan and Fleisehr 2012 and Jain, Trehan, and Trehan, 2009). 1) In Germany political conditions are in favor of the automobile industry, the government has policy to support the car industry through funding. In 2013, according to the estimates, the government made $1303 funding on per vehicle produced (The Conservation 2013). 2) The Country has policy to give a political response to the industry in case of crisis. For example, in response to 2008 crisis, a significant downturn in the European market by 11% was encountered; in response to the downturn, Germany introduced several scrapping schemes that helped in increasing the demand of cars (OECD, 2009). 3) The Government had significant policies to encourage the electro-mobility initiatives and had introduced a â€Å"national electro-mobility development program† with more than 500 million euro investment (Germany Trade & Invest 2013). 4) The Government has policies to invest in new technologies and committed to spending EUR 70 billion on research and development on annual basis. Germany is the leading nation in term of research and development expenditures and the auto industry acquire more 1/3 of the R&D expenditures (Raj 2014; Germany Trade & Invest 2013). Political factors have a significant impact on businesses. In Germany, the government has significant support to promote automobile manufacturers. The Government has policy to support manufacturers in crisis, has significant funding policies to encourage technological advancement and electro-mobility initiatives. Therefore, if the company decides to

Explain which inventory systems should be used in each situation Assignment

Explain which inventory systems should be used in each situation - Assignment Example a. For the purposes of supplying my kitchen with fresh food, I would consider the fixed-time period model for my inventory system. This is because fresh food should be of constant supply in my kitchen and ready to use at any given time, hence I would order at certain intervals of time for example every weekend. It is also more convenient due to the different types of fresh food involved. b. Obtaining a daily news paper is definitely more of a one-time purchase, thus i would apply the single-period model for my daily newspaper. This is because I would either receive the evening news paper once in a day or the morning news paper once in a day depending with my preference. c. For the purposes of buying gas for my car i would prefer the fixed-order quantity model since I would like to maintain a given quantity of gas in my car at any given time. This quantity of gas is only eligible for refill when my car almost runs out of the quantity I purchased earlier so as to reduce my level of stocking out. The item in my list with the highest stock out cost is buying gas for my car. This is because I would only want to maintain gas quantity in my car to a certain level with a given quantity so that i would monitor it to a level that the stock out risk is great enough for me to order a

Assignment 2 (Management Quantitative Methods) Essay

Assignment 2 (Management Quantitative Methods) - Essay Example The research paper focuses on how individual motivation, connectedness and inter/intra-unit ties is important in knowledge transfer between individuals in organisations. Knowledge transfer and has recently been gaining a lot of importance since firms are finding themselves in increasingly competitive markets and are realizing their need to be more creative and innovative. Its importance has grown in recent decades for three related reasons. First, knowledge appears to be an increasing proportion of many organizations total assets2. Second, organizations have moved away from hierarchical methods of control toward more decentralized organizational structures and increased employee involvement. This has resulted in more knowledge transfer as employees are more involved in the decision making of the companies and has reduced organizational paths through which information travels. Finally, advances in information technology have created new means of knowledge transfer. The paper discusses how knowledge transfer is important for promoting innovation and creativity in organisations. Employees can be influenced by actions taken by the organisations to transfer knowledge so as to reach favourable outcomes. This can be done by an understanding of both what motivates the individual to transfer knowledge, as well as, structurally, with whom individuals exchange knowledge; the former is relevant to development of proper HRM policy to stimulate knowledge while the latter is indicated by an individual’s position in the knowledge transfer network of an organization. The paper also discusses how individual motivation may explain an individual’s position in the structure of the network in which innovative knowledge is transferred. Individuals that are more connected within the full knowledge transfer network of an organisation contribute significantly and lead to more innovative outcomes for the organisation. The concept of closeness centrality is used to indicate the individual’s position in the full knowledge transfer network, rather than merely observing their immediate connections. The connections an individual has may be within the own unit, while also knowledge transferred from other units, crossing unit boundaries, is believed to contribute to innovation in an important way. Transfer of knowledge in a multi-unit organisation may be difficult than transfer of knowledge in a unit that specializes in one knowledge field. This is because in a multi-unit organisation, the employees have limited information as to what activities and knowledge other employees have or are engaged in. Within a unit that specializes in one knowledge field, knowledge may also be of the tacit3 kind. Thus an individual’s capacity to contribute to the innovation processes in a firm then depends not just on his own (absorptive) capacity originating from earlier experiences, but also depends on the social, professional and hierarchical relations within t he organization. If one is not well-connected one’s contribution to knowledge transfer and thus the innovation process can be limited. Well-connected individuals can gain information of higher accuracy, van gain diverse knowledge and can collect and spread existing information more rapidly, but can also recombine existing ideas and knowledge in a novel way thus being more creative. Individual motivation is important factor for knowledge transfe

Ethnic group Essay Example for Free

Ethnic group Essay In this section, we will discuss race, ethnicity, and multiculturalism and how they are depicted in the show. These concepts are somehow illustrated in this television series. Race, in the American society, has been typified by black skin color. The unique cultural traits and the sense of community African-Americans share reflect their ethnicity. On the other hand, Kady, the youngest child in the Kyle family, represents multiculturalism through her knowledge of multiple languages. The following section will define, operationalize, and describe these concepts and how they are evident in the show. Race is a category of people used to differentiate people in terms of physical appearance, particularly skin color. People who have the same physical characteristics are from the same race. The concept that is used to operationalize race is skin color. In this show, the dominant race is â€Å"black† but there are a few characters that are â€Å"white. † People who have a dark skin color are considered non-Caucasians. In this series, the racial minority is the Caucasian because the non-Caucasians are the dominant group that makes up most of the characters. Therefore, race is largely unmentioned during the show because most of the characters are from the same race. However, there is one episode in season two where there was an argument between two different races, the Caucasians and the non-Caucasian. At the beginning of this episode, Michael is forced to take his family out for a meal. He is annoyed when he realized that the restaurant is expensive and the service isn’t good enough. Michael’s evening worsens as he gets to sit next to Stuart Tyler’s family, a guy whom he got angry at in the gas station for taking to long to gas up his tank. A few minutes later, Stuart starts insulting Michael’s kids, citing their smell, while Michael insults Stuart’s kids by telling Stuart that â€Å"they look like squirrels. † Afterwards, Michael apologizes to Stuart but seconds later they argue again on who’s the bigger man. They make amends again but then argue cause Stuart held Michael’s lobster without washing his hands after urinating. When they starting singing â€Å"Happy Birthday† for Stuart’s wife, Stuart interrupts in the middle and is irritated by the fact that Michael isn’t singing. The arguing just keeps going and going and things never got any better. They leave the restaurant at odds with one another. Michael and Stuart’s altercation evidenced friction between Caucasian and non-Caucasians but apart from this episode, race is not a point of reference throughout the scope of the show. Consequently, race is insignificant in this show and is proven to be unimportant within the Kyle family. An ethnic group is a group of people who have common national or cultural characteristics. An ethnic group has five main characteristics: (1) unique cultural traits such as language, clothing, holiday, or religious practices; (2) a sense of community; (3) a feeling of ethnocentrism; (4) ascribed membership from birth; and (5) tendency to occupy a distinct geographic area (Caron 269). The social structures ethnicity groups strengthen social solidarity. Social structures are the stable pattern of social relationships that exist within a group or society (Soci1002E, Lect. 5, 2012). The main ethnic group in the show is the African-Americans. The unique cultural traits and the sense of belonging is what will be used to operationalize ethnicity. The sense of belonging within the African-Americans in the show is what empowers this ethnic group. A social structure is the stable pattern of social relationships that exists within a particular group or society (Soci 1002E, Lecture 6, 2012). The African-Americans in the show share the same language, and a sense of belonging. The language that the African-Americans use is English as it is their first language in their country and state. Michael’s youngest daughter is learning Spanish and Swahili but her mother tongue is English. Throughout the show, the Kyle family develops relationships with other African-Americans individuals. Michael married an African-American woman. Junior impregnated an African-American woman; Vanessa. Claire and Kady retain African-American boyfriends. Also, Junior has many African-Americans friends. All these relationships prove that the African-American community shares a sense of belonging. The language and the sense of community is what make the African-Americans a powerful ethnic group in the show. Multiculturalism is a philosophy that respects ethnic diversity within a community that encourages people to learn about other cultures. A multicultural person acknowledges and accepts diverse cultures other than his or her own and tries to learn from them. The way this concept is measured is by understanding and learning other cultures, especially through its’ language. Kady Kyle, Michael’s youngest child, is the precocious one out of Michael’s sons and daughters. She is referred to as â€Å"the cute one† because she is the youngest one in the family. â€Å"The cute one† strongly supports the idea of multiculturalism through her musical talent. In the Episode †Making the Grade†, the Kyle family are sitting at a table while Michael Kylie checks out his sons’ report card. After they are done celebrating Claire’s outstanding report card, Michael calls on Kady to come and sit on his lap. Kady innocently says, â€Å"I don’t have a report card. † â€Å"Yes, but you do go to school, right? You go to music class. How are you doing there? † replies her father. â€Å"Well, I learned a new song called Itsy Bitsy Spider† she answered. Her father then claims that he never heard this song before and asks her to sing it for him. She starts singing the song until he father interrupts her and tells her to sing the song in Spanish. So she starts singing in Spanish until her father tell hers to sing it in Swahili, a language spoken by several countries in East Africa. Kady is learning about other cultures through their language at a very young age. She is willing to learn more about other languages and is doing so through an artistic way. She found an interesting way to connect music and culture together which is very smart for someone her age. By choosing this concept, we concentrated on the cultural diversity aspect of the television show. This scene allowed us to demonstrate my knowledge in understanding the sociological concept, multiculturalism. The scene depicts a multicultural young girl who is eager to discover other cultures, especially its’ language. To conclude, these three concepts are demonstrated in a way or the other. After operationalizing, analyzing these sociological concepts, and applying them in My Wife and Kids, we discovered that ethnicity and multiculturalism are clearly portrayed, while race isn’t really significant in the show. Race isn’t really depicted in the show but the constant disagreement between Michael and Stuart reveals a slight conflict between the non-Caucasians and the Caucasians. The African-Americans have proven that they are a strong ethnic group through their culture and sense of community. In the show, they all speak the same language and have several relationships between each other. Kady Kyle’s comprehension of other cultures is what ascertains that multiculturalism is evident in the show.

Swot Analysis Of Company Practices: PayPal

Swot Analysis Of Company Practices: PayPal The online payment systems provider that we have chosen is PayPal. PayPal is an e-commerce business that allows payments and money transfer to be made through the Internet. PayPal serves as an electronic alternative to traditional paper methods such as cheque and money orders. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. PayPal is an example of a payment intermediary service that facilitates worldwide e-commerce. PayPal is an eBay subsidiary company and is made up of three leading online payment services: the PayPal global payment service, the Payflow Gateway and Bill Me Later. The companys open payment platform, PayPal X, that allows developers to build innovative payment applications on multiple platforms and devices. PayPal performs payment processing for online vendors, auction sites, and other commercial users, for which it charges a fee. It charges transaction fee for receiving money. The fees charged depend on the currency used, the payment option used, the country of the sender, the country of the recipient, the amount sent and the recipients account type. In addition, PayPal is also the preferred way to send secure payments on eBay. With PayPal, customers who have an online account can makes it easy to send money from a variety of sources to a variety of recipients without sharing his or her financial information. Besides that, the recipient never sees their credit card number or their banking information. So, as a buyer, customers can pay for their item online through PayPal. They have the choice of funding their payment with their debit card, credit card, bank account or PayPal balance. Sellers are notified by email of their PayPal payment immediately, and can confidently post the goods to them right away. As a seller, he or she can withdraw those funds to their bank account or use them to send a payment to someone else. If for any reason a refund is required, a seller can quickly and easily send a refund to the buyer directly into their PayPal account. PayPal is the result of a March 2000 merger between Confinity and X.com. Confinity was founded in December 1998 by Max Levchin, Peter Thiel, and Luke Nosek, and Ken Howery, initially as a Palm Pilot payments and cryptography company. Both Confinity and X.com launched their websites in late 1999. X.com was founded by Elon Musk in March 1999, initially as an Internet financial services company. Both companies were located on University Avenue in Palo Alto. Confinitys website was initially focused on reconciling beamed payments from Palm Pilots with email payments as a feature and X.coms website primarily featured financial services with email payments as a feature. In October 2002, PayPal was acquired by eBay. PayPal had previously been the payment method of choice by more than fifty percent of eBay users, and the service competed with eBays subsidiary Billpoint, eBay has since phased out its Billpoint service in favor of retaining the PayPal brand. Currently, PayPal operates in 190 markets, and it manages over 223 million accounts, more than 73 million of them active. PayPal allows customers to send, receive, and hold funds in 19 currencies worldwide. These currencies are the Australian dollar, Brazilian real, Canadian dollar, Euro, pound sterling, Japanese yen, and others. PayPal operates locally 13 countries, residents in 194 markets can use PayPal in their local markets to send money online. SWOT Analysis of company practices Strengths The strengths of a business are positive elements, something they do well and are under their control. The following we will see the main strengths of the PayPal. The first strength we will talk about is the business alliance of PayPal. Because of social website that has users from all over the world- Facebook has brings the PayPal to manage its payment make PayPal increase more revenue. Facebook find out that 70 percent of its 400 million users live outside the United States, so it can be hard for them to transfer money to the company online. While PayPal has more than 81 million active accounts, it can help Facebook to collect money easily. Having alliances with other strong and popular IT businesses is a major plus point for PayPal as it helps bring in new customers and make business more effective. PayPal appear as the only online global payment system in the world. It is a key to success for PayPal to work hard for it boosts reputation, profit and market share. PayPal has an impressive growth from year to year. It has around 70 million active users in 2008 and it is 23% more than 2007. PayPal operates in 190 markets, 17 local languages, and transacts in 19 currencies and it operates with 27 global financial networks and 15,000 local banks around the world. No other companies have this advanced system except the market leader- PayPal. It has a high percentage of the market share, meaning it is ahead of many competitors. Competitive pricing is a vital element of PayPals overall success. With the cost effective payment system online such as the Pay as you go system that allow customers pay only if they are making money online unless they are using more advanced options. Such pricing keep PayPal above its rivals. PayPal need you just simply pay a percentage of the payments received, typically between 1.4 and 3.4% plus a fixed amount of 20p per transaction. And it is totally free to set-up a PayPal account for your business with no hidden start-up costs or yearly subscription fees. It is often the case that a potential customer may not heard of your business, but they certainly have seen or heard of PayPal before. PayPal logo can be easily seen by the users of internet because it appears in almost every auction website and even in many website that provide services as the payment method. They are therefore more likely to consider purchasing from your website as they some more do not have to give their financial details if use PayPal. A strong brand is an essential strength of PayPal as it is recognized and respected. Now the system has 100 million satisfied users worldwide and more websites use PayPal than any other payment gateway. The other strength of PayPal is convenience it brings to the public. PayPal website and payment service is user friendly. It is easy and simple to use, even for those who have no or little experience in selling or buying online. PayPal main focus is on the ease of use for both receivers and senders of cash. It also uses its securing system to help protects consumers personal information, and provides payments to merchants without ever providing your personal financial information. Merchants will not get the credit card information of the consumers, it decreasing the chance of breaching personal information. The ability to accept online payments typically only afforded to larger businesses with traditional credit card services but with the appeal of PayPal, it offers merchants, specifically smaller businesses can afford online payments. In essence, PayPal provide a per-to-peer payment channel by acts as a mediator between consumers and merchants. Weakness The first weakness of PayPal is the weak system of it. Currently, PayPal is not using a database-driven ordering system. For most of the online merchants with 25 to 500,000 products for sale online set up a spreadsheet or database that contains their product information by using specialized software. They make changes to the database on a desktop computer, such as price increases, inventory on hand, adding or deleting a product, altering color choices, initiating special sales, etc. These changes then will replace the older product database and show up the new product database on the website. But the PayPal system stores the order buttons of customers in an online database of sorts, but customers can only access it by using the web interface. It works quite smooth if customers only making one or two changes. But if customers have a lot of products, they forced to make the changes constantly. It will cause customers waste too much time while the time is most conscious for business. The other weakness is the bad communication between PayPal and its customer. The complaining system and the customer service at the PayPal website are too ineffective. Many complaints from time to time claim that PayPal has shut down a customers account arbitrarily and wont listen to any reason. But its not hard to know that PayPal works very hard to keep its system secure and fraud-free. When it finds out customers doing things that skid along the edge of its policies, it may shut them down arbitrarily. As PayPal is act in such way for good reasons, it should try to communicate with customers and let them know more about their action like send e-mail or phone call them so the misunderstand can be decrease. The limited flexibility of the PayPal system is due to its inflexible Hosted Ordering Interface. It provides an inflexible ordering interface that can be confusing to shoppers. PayPal allow customers to customize the interface a bit by adding their logo, selecting background colors, and border styles but customers ability to customize the order page is only in cosmetic ways. PayPal does not have an ordering system with open code that a programmer can manipulate to suit customers particular e-commerce needs. Some of the strongest conversion rate gains can be made by testing and streamlining an order interface in this way. Thats the reason why the PayPals order interface is clunky and can be confusing. Opportunities Acquisition is one of the opportunities for PayPal as it can bring more customers to PayPal especially with company that also run IT business. eBay announce that it will phase out its own competing service to PayPal that is eBay Payments by Billpoint and has acquire online payments company PayPal in a deal valued at $1.5 billion. This is very beneficial to PayPal as bulk of its business comes from eBay auctions. This event sure will result in improving PayPals profit, market share and reputation. Innovation of new technology can be defined as an opportunity to the PayPal. PayPal has reached an agreement with USAA Federal Savings Bank (USAA Bank) that will allow it to start developing a person to person payment solution for USAA members. This payment solution is something that USAA Bank plans to deliver in 2011. In future, USAAs members will be able to pay almost anyone with an e-mail address or mobile phone number, in real-time, and directly from their mobile phone. By keep working hard to provide more innovative product to the public, PayPal can gain more and more potential customer. Another example we can see is by releasing new APIs (Application Programming Interfaces), PayPal is challenging the developer community to change the way we pay through innovation and new technologies. As the only open global payment platform, PayPal is unlocking the door to an unparalleled business proposition to developers that is create new, innovative ways to pay and get paid. And, the globa l payments market represents a $30 trillion opportunity according to a recent McKinsey report. Furthermore, the efforts of PayPal on product and services expansion have upgraded its own mainframe system to every corner of the world. To show its efforts in product and services expansion, PayPal has expanded its micropayments pricing, available to any member with a PayPal Business or Premier account. Micropayments fees for US dollar transactions are 5% + 5 cents per transaction. When compared to PayPals standard fees (2.9% + 30 cents), the micropayments rate can save money for merchants whose average selling price is below $12. Although micropayments is not new to PayPal, but this micropayments pricing was previously available only to account holders in select countries. With this expansion, PayPal are making it available to any PayPal Business or Premier account holder worldwide using any of PayPals 19 supported currencies. In addition, this micropayments pricing can be used with any of PayPals payment products including Website Payments Standard, Website Payments Pro and for e Bay sellers. The massive power of the Web can be recognized in its global effect on commerce. A global commerce for business exchange known as PayPal has been required because this medium is so strong worldwide. PayPal is recognized as an actual commerce with value around the world, and it makes someone in Europe can purchase a product from the United States while the neither party without PayPal has to struggle with the transfer of money options or exchange rates. The creation of a global commerce exchange system at a local consumer level makes this result happen. Threats The actions of a competitor could be a major threat against PayPal, for instance, if they bring in new technology or increase their workforce to meet demand. PayPal has several competitors such as eMoney Mail, Ecount and payMe. eMoney Mail provide delivers payments faster than the competition and its additional security ensures money doesnt end up in the wrong hands. Ecount lets customers specify the day they want money to arrive and provides payees with an online account to spend money on the Web, and it provide 24/7 toll-free customer support too. payMe deposits money in credit card and checking the accounts and it do not limit to the amount you can send overall. Both of the competitors try to give their best services, if PayPal do not work hard and efficient enough, it will lose its market share and reputation. Price wars between competitors that occur due to competitor keep invent new technology could damage profits for PayPal. As in year2006, Google plans to use Checkout, a service released in June that lets users buy items from multiple stores using a single account. Its purpose is to generate commissions and encourage more merchants to buy advertisements. At that time, the PayPal payment unit was EBays fastest-growing business in the third quarter. PayPals revenue climbed 41% to $350 million, outpacing a gain of 22% in auction revenue to $1.02 billion. Google Checkout wants to attract customers and therefore make charges a 2% commission and a 20-cent fee per purchase. While PayPal, which EBay acquired in 2002, charges a 30-cent rate, plus transaction fees of 1.9% to 2.9%, depending on the total value of payments processed each month. But in EBays promotion announced, customers receive as much as $20 in cash-back rebates from PayPal when they make online purchases on EBay.com and certain merchant websites in North America. As we all can see, price wars will cut off the profit of the company. PayPal do not invest in the advertising on the internet causes the brand image of PayPal is not very well. So it also has a need to strengthen its brand through the Web. In the image of the public, PayPals brand is closely associated with smaller merchants, low-cost auctions, and P2P money transfer. As a result, some larger firms might not want their brands associated with PayPal brand image. They may think that by this way public could devalue a corporations stronger brand. The fact remains that consumers associate its brand with less expensive, cheaper items even though PayPal is an enormous corporation. In order to solve this problem, PayPal should look to network with larger companies through the possible branding of a service associated with corporations. Furthermore, PayPal has the ability to introduce and market a new brand, such as CorpXchange or CorpCash by promoting the same services but without the low-cost auctions associated with PayPal. Porters Five forces of company practices The threat of the entry of new competitors Nowadays, barriers to entry of e-commerce business is low because of anything that internet technology eliminates or makes easier to do reduces the barriers to entry such as in the need for a sales force, access to channels and physical assets. Besides that, internet applications are difficult to keep proprietary from new entrants. This lead to a flood of new entrants has come into many industries, and one of the industries is e-commerce business. There are many new companies which provide similar services as PayPal such as Billpoint, Citibanks c2it, whose service was closed in late 2003, Yahoo!s PayDirect, whose service was closed in late 2004, and BidPay, which was shut down in 2006. However, there are still some new and former competitors such as Google Checkout, Wirecard, Moneybookers, The InstantPay (launching Jan 2011), 2Checkout.com, CCNow and Kagi still remain in business. But this does not affects PayPals revenue as it has impressive growth throughout many years. In 2008, it s revenue is US$ 60 billion, which increased 27% compared to the previous year, and US$ 71 billion in 2009, an increase of 19% over the previous year. During the early year of PayPal, there are lesser competitors, which means PayPal has a bigger market shares and this lead to more customers are using PayPal for their services. As time goes on, internet technology has grown more advance and this makes internet applications are very easy and attract more new entrants. New entrants join the market make the market shares of PayPal is getting smaller. This is because customers have more choices when choosing a right online payment service provider to process their payment. Besides that, some of the competitors got better offer than PayPal, such as cheaper charges and safer transaction process. This leads to the decrease of customers loyalty to PayPal and becoming a threat to the company. Google Checkout is one of the new entrant and main competitors with PayPal. It is an online payment processing service provided by Google aimed at simplifying the process of paying for online purchases on 28 June 2006. Users store their credit or debit card and shipping information in their Google Account, so that they can purchase anything at participating stores at the click of a button. It also offers fraud protection, as well a unified page for tracking purchases and their status. It also provide service with lower cost compared to PayPal. Unlike who only provide fraud protection for sales of more than $50, Google Checkout provide 100% fraud protection and 100% refund, but users must report it within 60 days. All these has make Google Checkout to become a threat to PayPal. Another new entrant is Wirecard AG, a global financial services and technology company founded in 1999. In November 2006, Wirecard has launched an internet payment service called Wirecard. By registering online, consumer can opens an account at Wirecard Bank which he can load by cash, cards, direct debit, wire transfer or various local payment schemes. The service includes a free virtual prepaid MasterCard for consumers that can be used to pay at millions of MasterCard locations worldwide. Apart from standard MasterCard products, the Wirecard system also let users to send each other money in real-time. There is also optional physical MasterCard enables users to pay at 24.7 million MasterCard brickmortar acceptance points and to withdraw cash at nearly 1 million ATMs worldwide. People may consider to use Wirecard because it is operated by a true bank. Unlike PayPal, Wirecard cannot simply freeze or limit customers accounts without a reasonable explanations. It may get suit by customer s. Therefore, PayPal should start to consider not to be just protecting its own interest, but protect its customers interest as well so it would not lose its customers. PayPal has some solutions to overcome the threat of losing customers loyalty to the company. One of the solution is PayPal has acquired a company named Fraud Sciences, which is expert in online risk tools to enhance eBay and PayPals proprietary fraud management systems and accelerate the development of improved fraud detection tools. On the other hand. eBay, as the parent company to PayPal, has added Google Checkout to its banned payment methods list to prevent eBay users from using Google Checkout. With this way, PayPals competitors will become lesser, thus the market share of the company will become bigger and also secure the customers loyalty to PayPal. The intensity of competitive rivalry As internet technology become more advance from time to time, it reduces the differences among competitors as offerings are difficult to keep proprietary. Therefore, PayPal used the alliance strategy to get larger percentage of market shares than other competitors. For example, on 18 Feb 2010, Facebook announced a partnership with PayPal in which users can now pay for their Facebook Credits by using the payment provider. Facebook had test other payment solution before making decision to have a partnership with PayPal, however the ability to pay for the virtual transactions through PayPal is great considering they have more than 81 million accounts. this prove that PayPal is good enough to handle massive amount of online transactions. Thus the company is intensifying pressures to other rivals as this partnership give many benefits to PayPal its market shares are getting bigger. PayPal also intensify pressure on its mobile payment service rivals too. Obopay is the company founded in 2005 that provide mobile payment service in United States. It is a service that allows the transfer of money between mobile phones. After a customer creates an Obopay account, they can add money from a credit card, debit card, or a bank transfer. This make people a lot easier because most of the people will carry a hand phone with them. However, PayPal announced its inclusion in Sprint Nextels MyMoneyManager suite of mobile financial services in 2008. It is the innovation strategy that it used to attract new customers and provide a wider range of services to its former customers too. PayPal and partner mFoundry are on deck to provide banking services for Sprint, making it the first major operator in United States to have mobile money transfers between subscribers. Its fee is also cheaper than Obopay too. By doing this, PayPal has intensified pressure to Obopay and also show its i ntensity of competitive rivalry is very strong. Besides that, internet advance technology also leads to migrates competition to price among competitors. Although PayPal charges and fees for online payment processing are slightly higher than the other competitors, it can still have a lot of loyal customers and new customers using its services. The reason is currently, PayPal operates in 190 markets, and it manages over 223 million accounts, and more than 73 million of the accounts are active. PayPal also allows customers to send, receive, and hold funds in 19 currencies worldwide and it operates with 27 global financial networks and 15,000 local banks around the world. It also operates in 13 countries. The wide range of services provided by PayPal is a better choice than its competitors as none of them can provide such services. Customers with a PayPal accounts can also make payment for many other services and products which make things a lot easier. Customers do not have to open another account for just that particular payment. The threat of substitute products or services This analysis will identify the likelihood that customers to your industry will switch to purchasing an alternative product or use an alternative services from outside your industry. With the advance of internet technology, the proliferation of internet approaches creates new substitutions threat in many industries. There are many alternative apart from online payment providers in the e-commerce market such as, credit card, debit card, checks, money order and e-banking. For local transactions, consumers will use these kinds of traditional methods rather than PayPal. If a person buy a product with credit card, all he need to pay is the price of the product and interest charged by bank. However, if he pay the bank early, he would not be charged with any interest and this method will be cheaper than using PayPal. If a person does not has a credit card, they can use online banking to make their payment as all they need is just a saving account in the particular bank. Besides that, having a saving account at a bank are better than having a PayPal account as there are many complaint from its customers that PayPal freeze its users account arbitrarily and wont listen to any reason. PayPal can freeze its users account easily without giving prior notice because it is not supervise by the bank regulation. Therefore, this will lead to a higher threat to PayPal for its users to change to use other substitute services. There are also many complaint from its users that PayPal security against fraud is not good. Users are easy to get scam or the confidential data are easy to be stolen. To avoid this situation happens, buyers can use money order to make payment as well. money order As for merchants, their substitute service apart from PayPal is merchant account. Merchant account is a type of bank account that allow businesses to accept payments by debit or credit cards. A merchant account also serves as an agreement between a retailer, a merchant bank and payment processor for the settlement of credit card and/or debit card transactions. PayPal charges fees by per transaction, while merchant account is charging fees monthly and fix. Therefore, PayPal usually used by small business merchant as payment processor as the cost is cheaper. While for merchant that have massive transaction, most of them use merchant account as their payment processor because it will be cheaper than using PayPal. The bargaining power of buyers The bargaining power of customers is the ability of customers to put the firm under pressure, which also affects the customers sensitivity to price changes. The advanced internet technology has reduced switching costs of buyers and this makes the buyer would not simply switch to use other companies services. Although the fees charges to PayPal users are more expensive than its competitors, it still does not lower down the fees. This is because of PayPal provides to its users better services than its rivals, such as providing customers to hold up to 19 currencies of different countries so they can make their payment easily. It is the only company that can allows users hold that much currencies and requires high fixed costs to maintain this type of services. Customers that wishes to bargain for lower fees are maybe just a small portion among all the PayPal users too. If PayPal lower down its fee just for such small portion of unsatisfied customers, it may bring huge losses to the compa ny. Therefore, even though some users maybe price sensitive and bargain for a lower fees, PayPal will not make any changes as it would not greatly reduce its profit by losing a small portion of its users. The bargaining power of suppliers For PayPal, its suppliers are the banks and companies that provide financial networks in worldwide. The bargaining power of suppliers is low because with the internet, all companies has equal access to suppliers, and gravitate procurements to standardised products that reduce differentiation among competitors. standardised products or services makes the suppliers cannot charged high prices because there are too many similar products that other suppliers can provide. The banks, which are the suppliers to all online payment providers competing to each others with quality of services and low interest rates. Therefore, PayPal has many choices to choose for which suppliers is best suits with it. However, PayPal try to make deals with most of the local banks so it can have a wider range of services that can attract customers to use PayPal. It will not have to worry about the suppliers that charge excessive high price on unique products or service because if they do so, PayPal can just try to find another suppliers that charge reasonable price. Besides that, suppliers concentration to firm concentration ratio for PayPal is high because of its brand equity is high. Brand equity is brands power that derived from the goodwill and name recognition it has earned over time, and which turns into higher sales volume and higher profit margins against competing brands. PayPals high brand equity will keep attracts customers use PayPal services and this will lead to more services must be provided by the bank to PayPal. Banks will earn more profit by providing more services to it and indirectly makes the bargaining powers of suppliers become low as they need PayPal to generate more profit. Customer Relationship Management Customer Relationship Management (CRM) is a widely-implemented strategy for managing a companys interactions with customers, clients and sales prospects. It includes one-to-one relationship between a customer and a seller which encourage customer participation in product development. CRM create one simple idea Treat different customers differently, which means that different customers are treat based on their different needs and different value to company. Besides that, CRM using information technology strategy aimed at identifying, acquiring, targeting and retaining the best mix of customers. CRM also describes a company-wide business strategy which including customer-interface departments as well as other departments. Furthermore, CRM also helps in understanding customer needs and building relationships with them and by providing the most suitable products with a high level of customer service. It integrates back and front office systems to create a database of customer contracts, purchases, information requested and technical support. This database helps the firm to present a unified face to its customer and improve the quality of the relationship. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. There are 3 phases in which CRM support the relationship between a business and its customers are to acquire, enhance and retain. CRM can help a business acquire new customers through contact management, selling and fulfillment. A web enabled CRM combined with customer service tools offers customers service from a team of sales and service specialists, which offers customers the convenience of one-stop shopping. CRM software and databases enable a business to identify and reward its loyal customers and further develop its targeted marketing and relationship marketing initiatives. For any business to be successful employers need to look into various objectives which are beneficial for the customers. A good customer employee relationship always leads to positive outcomes for the business. CRM is a new introduction in E-commerce and played major rule in the development of e-business specially the CRM stands for customer relationship. It is a strategy used to learn more about customers needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. A primary objective of CRM is to provide the entire organization with a complete and 360-degree view of the customer, no matter where the information resides. The benefits of adopting CRM processes are develop better communication channels, create detailed profiles of individual customers, increased customer satisfaction, customer service and support and increased revenues of the organization. There are 3 types of CRM which are operational CRM, analytical CRM and collaborative CRM. Operational CRM describes the technology strategy of managing and interacting with customers across channels through client facing applications and integrated channel management. Operational CRM applications are technologies that enable sales force, marketing and customer care automat

Essay example --

Modern Slavery I. Introduction A. How would you feel like living in a world where all your freedom is taken away? B. In history class, we learned that approximately 150 years ago Lincoln’s Emancipation Proclamation freed slaves, but we forget that modern forma of slavery still exist in our world today. C. At this moment, there are 27 million slaves in the world suffering from modern forms of servitude. D. First, I will explain this thesis statement in more detail, then I’ll describe how this changed the world and what government are doing to combat this international crisis. E. Now, let me start by giving some background information on modern slavery. II. Human trafficking is the modern form of slavery that occurs in many countries throughout the world affecting men, women, and children. A. Two basic forms of human trafficking are labor trafficking and sex trafficking. 1. Labor Trafficking: Using force, fraud or coercion to recruit, harbor, transport, obtain or employ a person for labor or services in involuntary servitude, peonage, debt bondage or slavery. Victims can be found in domestic situations as nannies or maids, sweatshop factories, janitorial jobs, construction sites, farm work, restaurants, and panhandling. (Williams, 2013) 2. Sex Trafficking: Involving commercial acts induced by force, fraud or coercion, or in which the person performing the act is under age 18. Victims can be found working in massage parlors, on the streets, in brothels, strip clubs, and escort services. (Williams, 2013) B. Slavery exist in nearly every country, whether the countries are origin countries, transit countries, or destination countries and effects all men, women, and children. 1. Human trafficking is widespread – data taken from th... ...Council, China's Cabinet The mechanism will be conducive to curbing the rise of human trafficking cases and ensuring that victims of trafficking are rehabilitated and relocated in a timely manner, the plan noted. C. As you can see the United States, as well as many other countries, have made efforts to crack down on trafficking, educate vulnerable people, and rehabilitate the victims of these horrific crimes. V. Conclusion A. Modern slavery affects men, women, and children in every country throughout the world through one way or another, but finally government agencies or organizations are taking action to put an end to this international crisis. B. There are 27 million human beings that are bound to servitude through out the world today. C. The next time you enjoy sipping on you morning coffee, take a moment to think about the slave who made it all possible.

Esprit five forces Essay

Esprit faces competitors such as H&M, Uniqlo, Zara, Mango, Giordano, and Gap. Esprit’s goal is to make its own enterprise gain advantage relative to its competitors. So when they implement their plan to achieve their goal, conflict occurs with their competitors. Competition is often manifested in the price, advertising, products, services and so on. Many â€Å"Fast Fashion† brands have different product lines. Their products are more innovative and stylish. Also those brands can meet the needs of middle-class consumers. Therefore those brands can occupy the market share and gain the market value. In 2011, Esprit lost more than 90% income from 2007. It is because Esprit lost its brand positioning, continuously slipping in popularity, less consumer demand, lack of innovation and unable to meet diverse needs of consumers. To solve these problems, Esprit decided to exit its North American retail operation. They cooperate with new competent license partner instead. However, they did not give up on North America entirely. Because exit the competition is more costly than continue to participate in the competition. There are some reason will mainly affect Esprit such as economic factors, global strategy and emotional effects. Socio-political factors include asset specificity and costs of exit. Threats of Buyer’s Growing Bargaining Power Esprit exists in fast fashion industry and there are few competitors in the industry. The products of fast fashion industry have similar style. Therefore buyers would have lots of choices. Buyers would like to get higher-quality products at an affordable price and this will affect the profitability of companies in the industry. In China market, China has a huge market size and demographic differences among provinces. However, China is a â€Å"Red Sea†. Esprit cannot get a desirable profit because there are too many competitors. This affect the buyers in China have more choices to make their own decision. Threats of Suppliers’ Growing Bargaining Power Supplier bargaining power is the ability to influence the setting of price. Suppliers lower their material’s quality and value but raise up the price of  input factors in order to influence the existing industry in profitability and competitiveness. Different supplier’s materials have certain characteristics and distinguishing features. Therefore the retailer cannot change the supplier suddenly without planning because changing the supplier may higher the cost. Also the one of the important reason is retailer hard to discover a high quality to replace the material. The strength of supplier bargaining power is mainly depends on what materials or input factors they provide to Esprit. When suppliers provide the input factors that the value occupy Esprit’s large proportion of the total cost of product and the production process is critical or seriously affect the quality of the product, the potential bargaining power of supplier is greatly enhanced. Threats of New Entrants Barriers of entry include economies of scale, product differentiation, switching costs, capital needed, sales channels, natural resources, policies, geography, and so on. Some of these barriers are hard to breakthrough by means of copying or imitation. The possibility of new enterprises to enter the industry is depends on the entrant, estimated potential impact of interest rate and the required cost of the risk to take. Competitive access to the severity of the threat depends on two factors. One is the size and the other one is expected barriers to new areas of existing businesses respond to entrants. However, the fast fashion industry entry barriers are very low. Therefore there is a lot of competitors who almost sales the same products or services in order to gain the fast fashion market share. Esprit is being tough and very hard to survival in this market which has high competition of market share of raw materials and it may lower the profitability of a company in the industry. Th reats of Substitute Products Esprit and its competitor such as H&M, Gap’s products are very similar and their products are substitute products. The competitive of substitute products will affect the competitive strategy of the company in the fast fashion industry. The existing product prices and potential of increasing the profitability are limited by the user’s acceptability of the existing substitute products. Because of invades of substitute products, the existing enterprises must improve the quality of their products, reduce the cost in  order to lower the price or make the products be more unique in order to prevent the loss and frustrated of sales. The lower price and higher quality of substitute product will produce a strong competitive pressure to the enterprises. The intensity of competition from substitute product can specifically observe by examining the sales growth, factory production capacity and profit expansion.

History of Childhood

The history of childhood is a subject of controversy. Since serious historical investigation began into this area in the late 1960s, historians have increasingly divided into two contrasting camps of opinion, those advocating â€Å"continuity† in child rearing practices, and those emphasising â€Å"change†. As there is little evidence of what childhood was really like in the past, it is incredibly difficult for historians to reconstruct the life of a child, much more the   â€Å"experience† of being a child. In so many ways, the history of childhood is a history that slips through our fingers. Few Parents have left written records of how they reared their children, and fewer still children have left us their story. It is largely because of this lack of evidence, and because the evidence that does remain – advice literature, journals and letters, are so open to differing interpretations, that historians have divided over major issues such as whether children were loved and wanted in the past, the way parents viewed their children, and the treatment they received. The first major works into the history of childhood were those of Philippe Aries and Lloyd De Mause,  Centuries of Childhood, and  The History of Childhood  respectfully. Both historians took a â€Å"progressive† approach to history, and concluded that the treatment of children by their parents and society have improved considerably throughout the centuries. Both paint a very negative image of childhood, and family life in the past. Lloyd De Mause went as far as saying that;   Ã¢â‚¬Å"The history of childhood is a nightmare from which we have only recently begun to awaken. †Ã‚  (1)   believing that; â€Å"The further back in history one goes, the lower the level of child care, and the more likely children are to be killed, abandoned, beaten, terrorized, and sexually abused†. 2)   Aries concluded that there was no concept of childhood as a state   different to adulthood in these centuries, and therefore, even if parents did feel affection for their offspring, they did not fully understand how to respond to the emotional needs of their children. This argument gained further weight with the mammoth work of Lawrence Stone on the history of the family and family relationships in the early modern period,  The Family, Sex and Marriage in England 1500-1800. Stone too focused on the â€Å"evolution† of the amily through these three centuries, arguing that the family changed from being of an â€Å"open lineage† structure in which family relationships were formal and repressed, to the â€Å"domesticated nuclear family†, which resulted in â€Å"affective individualism†. In the early 1980's, Linda Pollock in her influential, yet highly controversial work,  Forgotten Children : Parent – child Relations 1500-1900, harshly criticised all the arguments made by Aries, de Mause and Stone. From her intensive study of over four hundred diaries and journals, she argued that childhood experiences were not as grim as they suggest it was. She strongly denies that there were any fundamental changes in the way parents viewed or reared their children in this period;   Ã¢â‚¬Å"The texts reveal no significant change in the quality of parental care given to, or the amount of affection felt for infants for the period 1500-1900†. (3)   Pollock's work has received support from Rosemary O'Day and Mary Abbot, who both deny that childhood â€Å"evolved† considerably in this period. In recent years, it is this approach that is beginning to predominate, but Pollock et al are not without their critics. Therefore, as there are two so very different approaches to the history of childhood in the early modern period, attempting to determine just how methods of child rearing did change in the past is fraught with difficulty. In order to determine how something has changed, it is necessary to determine what it changed from, and there is no consensus of opinion as to how parents reared their children in this period. However, it is perhaps important to emphasise that it is not so much the structure of childhood that is difficult to assess, in the sense of describing what the children actually did, but the attitudes and values of the parents. It is difficult to determine whether these changed, if they did how they changed, and why they changed, and the outcome of these changes. Between 1500 and 1700, the actual structure of childhood changed little. In this pre-industrial age, England was largely agricultural. Amongst the poor, children were put to work at early ages on the farm, sowing seeds, chasing birds, and other rather unstrenuous activities. If they could not be made useful on the family's own farm, then they would be put to work elsewhere. This was a characteristic of both the town and the country, although in the towns, children were put to work a year to eighteen months earlier. This applied to both sexes, although boys were more likely to be put to work earlier, and girls to stay home a little longer to help their mother. Children who could be spared from the farm, or whose wages would not be missed, were often put to school, to receive a form of elementary education which would help them acquire the necessary literacy and arithmetic they would need in life. Most of these children, especially the girls, remained in school only for a short period, and would then be expected to work to help their family financially. Some children never attended school, but were taught by their mothers at home. Amongst the wealthier social groups, boys, and to a lesser extent girls, would be provided with a more rigid and higher standard education from the age of six or seven upwards. This could take the form of private tuition, a school education, or education in someone else's house. It has been argued by Stone, Aries and De Mause, that there was a growing awareness of childhood as a state different to adult hood in the sixteenth and seventeenth centuries. According to them, society was beginning to appreciate that children were not miniature adults, but were at a substantially lower level of maturity, and so had distinct needs from adults – protection, love and nurturing. Society was now becoming more aware of the importance of parental socialisation, that it was socialisation that largely determined the kind of adult a child would eventually become. Lawrence Stone and J. H. Plumb believe the emergence of this new characteristic can be traced in the artistic development of the period. Stone argues that in the middle ages, children were invariably portrayed as miniature adults in paintings, without any childish characteristics. However, into the sixteenth century, images of children began to acquire a distinct identity, and childish appearance. Plumb argues that from the late seventeenth century onwards, children can be seen playing, sketching and amusing themselves in portraits, which he suggests shows there was a definite concept of childhood emerging in this period. He also argues that the increasing availability of toys and literature especially aimed for children, shows a greater understanding and appreciation of childhood. It is certainly possible that children were seen in a different light in this period, considering the influence of the Renaissance and the Reformation on ideologies(an explanation that Stone touches upon and will be discussed in more detail later), but the evidence employed by both Stone and Plumb needs to be used with supreme caution. Art and literature may reflect to a certain degree the alues and attitudes of a given society, but they are also limited by the technological understandings of the age. It could be argued that the change in the portrayal of children was due entirely to the Renaissance influence on physical realism in portraits, and the development of superior artistic skills as a consequence. Also, as artists became more familiar with painting the human form, they may have been more comfortable in exploring o ther forms of presentation, moving away from the stiffness of some early portraits, to the more naturalistic settings of the eighteenth century. Similarly, the commercial availability of toys and children's literature may have been the product of a growing materialistic and technological world, not an indication of a greater awareness of childhood. Just because toys were not commercially available in the past does not mean that the need for children to play was not appreciated. Parents may have manually made toys for their children. Indeed, Linda Pollock argues that imaginative play was common through out this period. The literary development could likewise be due to the growing influence of the printing press which opened up new avenues for literature. There is no conclusive evidence that there was an increase in the  Ã¢â‚¬Å"concept of childhood†Ã‚  in this period. Linda Pollock, and Rosemary O'Day, strongly deny that there was, arguing that parents had always been†aware that childhood was different in kind from adulthood. †Ã‚   (4) Stone et al have argued that once society became aware that childhood was a distinct state from adulthood, this effected the relationship between parents and children. They argue that now parents were aware of the needs of children, they were more equipped to respond to them, and give their children the care and protection they so desperately needed. Both Ralph Houlbrooke and Lawrence Stone argue that during the course of the seventeenth centuries, families became more openly affectionate. They see the decline in observances such as the â€Å"blessing† as evidence of a more loving family relationship. The â€Å"blessing† was considered to be important in what it symbolised about the inferiority of children to adults. Children were expected to seek their parent's blessing every morning and night. Even in adulthood, children were expected to ask for this blessing every so often. There were also other customs to remind children of the respect, duty and obedience they owed their parents. Boys for example, were expected to take off their hats in their parent's presence, and allegedly girls were expected to kneel before their mother. The Countess of Falkland for example, knelt before her mother even in adulthood, and even though she had obtained a higher social status than her mother through marriage. Ralph Houlbrooke argues that in the seventeenth century such practises were declining. The â€Å"blessing† he says was replaced with a â€Å"goodnight kiss†, and the other customs relaxed. He believes that the increased intimacy in letters between parents and children in the seventeenth century are firm evidence of a growing affection and intimacy. He claims that parents were now using phrases such as â€Å"my dear child† or â€Å"my darling†, instead of the colder ones of â€Å"child† or â€Å"son, daughter†. However, again this evidence needs to be treated with caution. In this period, society was becoming increasingly literate, especially amongst the wealthier social groups, and a greater depth of education may have meant that individuals were now able to express themselves easier. It must also be remembered that the English language itself was going through a transition at this time, greatly benefitting from the Renaissance emphasis on the vernacular. Lawrence Stone sees the decline in the customs of swaddling and wet-nursing from the late seventeenth century and particularly into the eighteenth, as a further indication of a growing affection. However, again, this depends on interpretation. It was not for any abusive or oppressive reason that parents swaddled their children, but because they genuinely believed that it was for the child's benefit, in that it prevented the child's limbs from growing crooked and deformed. Arguably the decline of this practice was due to an increased scientific understanding of the human body, rather than an increase in parental affection towards children. Also there is no solid evidence that wet-nursing declined in the seventeenth century. Indeed, for much of the eighteenth century, wet-nursing continued amongst the nobility and gentry. Admittedly it was increasingly the subject of attack, as puritans in particular believed that all mothers should breast feed their own children, but that this practise continued in aristocratic circles (it had never really been a custom amongst the poor) well into the nineteenth century, it cannot be used to illustrate a growing affection between mothers and children. Lawrence Stone argues that one of the reasons why parents and children were emotionally distant in the early part of this period, was ecause of the high infant mortality rate. He argues that parents were reluctant to invest love and care in their children, because of the pain losing them would cause. However, Linda Pollock identifies a flaw in his thesis. She argues that if this was the case, then one would expect the indifference towards children to have prevailed as long as the death rate. Stone puts forward that parents were becoming closer to their children in the late seventeenth century, where for some pars of the country such as Devon, more children were dying in this period than had done in the sixteenth century. Pollock argues that contrary to reducing parental emotional investment, the high death rate only served to heighten their anxiety in times of illness, and increase their level of care. However, Lawrence Stone does not believe that all the consequences of a growing awareness of childhood as a distinct state from adulthood, had a positive effect on the relationship between parents and children. He suggests that with the awareness that behaviour depended on discipline, parents took their duty as disciplinarians more seriously. He claims that whipping and flogging now became common place in an attempt to instil morality in their children. He also attributes this development to the Protestant Reformation. He argues that Protestantism emphasised the notion of Original sin, and contrary to Catholicism, did not advocated that the salvation of children could be obtained by baptism. Protestants argued that faith alone determined salvation, and therefore, for a child to be saved, faith was essential. This led to a decline in the importance of baptism, and increasingly parents delayed the ceremony, for days, weeks, or even months. There was now added pressure on parents to ensure that their children fully comprehended the basics of Christianity, especially their own sinfulness, and need for repentance and salvation. This possibly increased the importance of the mother as teacher, and arguably created the potential for a greater intimacy between mother and child as they spent more quality time together. However, Sather argues that following the Reformation, the relationship between parents and children became characterised by   harshness and cruelty, as physical punishment became the norm, especially amongst Puritans. He who spareth the rod hateth his son† was universally repeated. Undoubtedly this theoretically sets the scene for a darkening of childhood experience. However, although the Reformation may have encouraged a harsher disciplinary role of the parents, as always, it is necessary to bear in mind that theory does not always convert into practise successfully. It is certainly possible that purit ans treated their children harshly in this period, tyring to get them to conform to their notions of godliness, but it must be remembered that for most of this period puritans were a minority, and a rather unpopular one at that. It was they who predominantly wrote the â€Å"conduct-books†, advising parents on how to rear their children, and although some historians such as Stone have taken their contents as evidence of a harsh attitude towards children, it is necessary to remember that   conduct books state how things ought to be, not how they are. Admittedly there were parents who did physically punish their children. John Aubrey, a contemporary of the seventeenth century, stated that harsh physical correction was rife, and that â€Å"the child perfectly hated the sight of his parents as the slave his torturer†, but this is highly debatable. It is likely that if children were abused in this period, the abuse was more likely to be inflicted by the children's employers who abused their powerful positions. There are numerous accounts of young boys and girls having been physically abused by their masters. However, it is significant that many parents on discovering this abuse, issued a suit against the guilty person, suggesting that such treatment was far from socially acceptable. Parents wanted their children corrected, and arguably would not have opposed to a physical chastisement if essential, but did not want, or approve, of excessive correction. That physical punishment existed, cannot be taken as evidence of increased parental harshness towards children. It is clear from several journals that parents who did feel the need to physically punish their children, were often deeply troubled by the incident, and if possible, preferred not to inflict physical pain on their child. Also, there is little evidence for Stone's theory that parents saw their children as innately evil, and thus needed excessive disciplining. Indeed, considering that writers such as Thomas Gataker had to continuously press the point that it was â€Å"an idle concept† to suppose that â€Å"religion and godlinesse is not for children†, suggests that most parents did not accept the belief, even if it was widespread amongst puritans. In all likelihood, most parents took the view of John Locke, that children were morally neutral, and that it was up to them by both love and appropriate correction, to bring out the good in their nature. Another change which it has been argued came about partly because of the Reformation, was the â€Å"educational revolution† of the sixteenth century. Certainly as Protestantism was the religion of the â€Å"word† both printed and preached, a higher degree of literacy was needed to read the Scriptures, and intellectual training in order for the people to comprehend doctrinal issues. Also, following the Dissolution of the monasteries and chantries, the educational provision made by these institutions ceased. Thus, if children were to be educated, schools had to be refounded, which is largely what happened in the reign of Edward the Sixth. This movement was also due to the Renaissance, which increased the value of education, especially amongst the gentry. With the Renaissance came ideals of gentility, advocated by Castiglione and Thomas Elyot. Education was seen as a prime requisite of gentility, for not only did it cultivate the mind, but it distinguished gentle persons above the poor, and justified their privileged positions. Not surprisingly then, with such a high regard being attached to education, rich parents, who perhaps were not entirely literate themselves at the beginning of this period, increasingly ensured that their sons had a decent education. Therefore, towards the end of the sixteenth, and especially into the seventeenth century, it became common for the wealthy to send their sons to the new grammar schools. If they were particularly wealthy, they would employ a tutor steeped in classical knowledge to educate their sons. That parents sent there children away from home at early ages has been taken as evidence of their indifference, but in all likelihood, when parents sent their children away, they believed it was in the best interests of the child. Ilana Ben-Amos argues that parents would only part with their children when it was absolutely essential. In the   early seventeenth century for example, it was only after James Fretwell, who was then only four years old, came home weeping because he could not manage the distance between Sandal and Yorkshire every day, that his father out of concern for his welfare put him to lodge with a widow in Sandal. Even then, the child came home on Saturdays. It can also be seen that attitudes towards female education amongst the wealthy also changed in this period. In the Renaissance years, it is arguable that the education of women was encouraged. Thomas More himself said that â€Å"I do not see why learning ay not equally agree with both sexes†, and the period produced a number of learned women; Mary and Elizabeth Tudor, Lady Jane Grey, and even Mary Stuart. Antonia Fraser argues that during Elizabeth's reign, there was a silent pressure on wealthy men to have their daughters educated. If they were to attend court without having some knowledge of Latin and the Classics, they would comp are unfavourably with the intellect and knowledge of the Queen, and would thus not create a favourable impression on the men they were expected to â€Å"secure†. Also, with there being a female monarch who was renowned as a scholar, it would be rather unmet to press the point that such a sphere was a man's preserve. However, with the Queen's death in 1603, and the accession of a man, such opinions were able to surface, and there was an increasing desire to exclude females from learning Latin and the classics. This was given impetus by the attitude of the sovereign himself. When King James was presented with a learned woman, he rather sarcastically remarked, â€Å"but can shee spin ? â€Å". This gave no incentive for the great families of England to subject their daughters to an expensive classical education, which many believed they had not the intellectual capacity to understand, and anyway would serve them no useful purpose in life. As the seventeenth century wore on, the difference in the educational expectations of the sexes became more marked. Girls were virtually excluded from grammar schools, and the notion of the â€Å"accomplished woman†, which was to play such a prominent part in the eighteenth and nineteenth centuries, gained a whole new lease of life. Parents were now encouraged to have their daughters educated in those subjects deemed suitable for girls – sewing, knitting, music, and French. Over the course of the seventeenth century, schools for girls flourished, and were dedicated to educating girls in these increasingly regarded female traits. Stone argues that the end of the seventeenth century saw a more humane treatment of children being adopted, but arguably this was not the case for aristocratic girls. Physical deportment was becoming increasingly important. The corset, which had long been in existence, now became regarded as essential, and the eighteenth century saw the development of other techniques to help create the perfect figure, such as stocks and backboards. Stone argues that one of the signs of a growing affection between parents and children, was the decline of parental control of their children's marriages, but if this was the case with boys, the marriage of girls was still often tightly controlled. In concluding then, it can be seen that trying to determine to what extent there were important changes in the way that children were reared in this period, is fraught with difficulty. The conclusion drawn, depends to a large degree on the approach adopted. Those historians such as Linda Pollock who advocate â€Å"continuity†, would argue that there were no fundamental changes in the way that parents treated and reared their children in this   who advocate â€Å"change†, would argue that there were important changes in these years. They would argue that there was a growing intimacy and affection between parents and children, a growing concern for the latter's welfare, and although the Reformation initially introduced a period of increased severity, the general trend was the improvement of the treatment of children. Certainly there were changes. There was an increased importance placed on education; the increasing segregation of male and female spheres within education; children were maintained at school longer; apprenticeships were lasting longer; there was an increase in the importance of early religious instruction; child baptism lost it's immediate   significance; swaddling becoming less widely used, and into the eighteenth century there was a decline in the practice of wet nursing. However, these changes are largely external changes. They tell us little about the way the â€Å"experience† of child rearing changed, if it did, during this period. Arguably, the more fundamental aspects of child-rearing, such as whether or not there was an emergence of a â€Å"concept of childhood† in this period, whether there was a growing intimacy between parents and children, and whether or not parental discipline became more severe, can only be speculated upon.